Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter

نویسندگان

چکیده

Fake news on social media has engulfed the world of politics in recent years and is now posing same threat other areas, such as corporate responsibility communications. This study examines this phenomenon context firms’ deceptive communications concerning environmental sustainability, usually referred to greenwashing. We first develop validate a new method for automatically identifying greenwashing, using linguistic cues sample tweets from diverse set firms two highly polluting industries. then examine relationship between greenwashing financial market performance our sample. Prior research identified these issues some most important gaps extant literature. By addressing them, we make several contributions sustainability practice, well introducing notable improvements automatic detection methods.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2023

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su15086683